I had lunch today with the CEO of a local commercial printing shop. We discussed cross-media marketing. He really “gets it” in a lot of ways and has positioned his business accordingly. Specifically,
My fiancee and I were driving back to our apartment tonight, when she noted a large format print banner hanging from the side of a multi-tiered parking lot. Being somewhat unfamiliar with the neighborhood (we're still displaced from our burned-out house), I saw what I expected to see: a graphic image with a type treatment hanging above a section of the parking lot wall composed of bricks.
My addiction of choice is frequenting thrift stores with my fiancee. I get lost in the print books, and time disappears.
I find that I often gravitate toward books with a dull coating or laminate on their dust jackets or covers. They seem to fall into my hands, and I want them, as much for their tactile qualities as their content.