I received a promotional brochure from a custom printing vendor today, and I was struck by several aspects of its printing quality.
First of all, the brochure had been printed on a thick stock (15 point cover stock, six panels folded to 4 5/8” x 6 1/8”). The thickness of the paper made me feel that the company cares enough to spend a little more on paper and postage. It suggests opulence.
I received an email from the book printer this week about the endsheet material for a case-bound book I'm brokering. It's an annual 8.5” x 10.875”, 576-page, hard-cover publication with a press run of 1,000 copies.
I have mentioned in prior blogs that my fiancee and I experienced a house fire about three months ago. After the damage was done, I collected a number of items, including computers, external hard drives, CDs, and USB drives. My fiancee's son, who was helping to collect undamaged items, uttered words I will remember forever: “Don't save the computers; save the data.” He was referring to the fact that my hard drives, CDs, and other media held the most valuable part of my work: the spreadsheets, design files, and word processing files that represent the content of my work. Computers could be replaced; the effort reflected in the back-ups could not, without considerable heartache.
I received an InSite preflight report for a client today. I thought it might be helpful to share it with you, and to describe the feedback it presented as well as my response to both the book printer and to my client.
A friend of a custom printing colleague recently asked a question reflecting his growing frustration. “When I send out emails about upcoming jobs, why do print sales reps always ask for information I've already covered in my email, and why do they ask other questions about irrelevant aspects of the job?”