I made a really big assumption about a book printing bid recently that turned out to be totally incorrect. It taught me a lesson, or maybe a few lessons. I thought that sharing this case study might help you avoid making the same mistakes.
My fiancee and I just installed the standee for the new movie Transformers: Age of Extinction. In spite of our four years' of installation work, we had never assembled a standee quite like this before. I thought you might find some elements of this large format print product not only interesting but also applicable to your own custom printing design work.
Paper choices can make or break a job. In fact, paper is what makes a custom printing job a physical product, although the paper used in a print job often goes unnoticed. That said, it can still have an immense subliminal effect on the reader.
Spiderman 2 is coming out in June, and my fiancee and I just installed a “domestic theatrical standee” for this title. “Domestic theatrical standee” actually just means it's huge, so it will dwarf the other standees in a movie theater.
I'm brokering the custom printing of two books for a husband and wife publishing team. Both print books will be 5.5” x 8.5” in format, but one will be 450 pages plus cover (the fiction book) and one will be 80 pages plus cover (the poetry book).
My fiancee handed me a food label the other day and showed me where white ink had been printed under process inks. She then asked me how the commercial printing vendor had produced the label. She asked if the white ink had been printed before the process color layers or at the same time. I didn't have an answer, so I went online and did some research.