I just read an article in ITwire.com about white ink and toner. Although printing extends beyond the IT uses of laser printers, I think it is noteworthy that IT articles are now touting the benefits of white ink.
Necessity is the mother of invention, and sometimes a challenge breeds creativity.
Tonight on IndependentRetailer.Com I read a 10/30/13 article by Gloria Mellinger about the upcoming proposed postal rate increase and its effect on catalog printing services and direct marketers.
When you think about it, an inkjet printer is only as good as the inks it prints.
I just read an article in PackagingEurope (11/18/13, at www.packagingeurope.com, called “Marabu at Viscom 2013”) describing Marabu's new ink offerings as presented at Viscom 2013, a noted visual communications trade show held in Dusseldorf, Germany, in early November.
A consulting client of mine, who is designing a print book, came to me tonight with a quandry. He had a logo in TIFF format that included the name of a company, its graphic mark (two globes), and a tag line below the globes. Unfortunately, the logo file included a white background, and since my client wanted to place the logo over a screen of green on the back cover of the print book, the white background was a problem. When he placed the logo in the InDesign file, the white surrounding the logo obscured the green cover.
There are a plethora of binding methods ranging from saddle-stitching (short print books, no spine) to perfect binding (paperbacks with a spine) to case binding (hard cover books). Beyond these are some of the less common options that are flexible and durable but that often involve handwork (i.e., they can be expensive).
Having just finished installing an environmental display for a cosmetics event in a major department store with my fiancee, I paused and looked around.