They say that timing is everything, and in print buying this is especially true. It is essential to think ahead and plan for all contingencies. Here are two diverse case studies to illustrate my point.
I had two thoughts about printing that I wanted to share. They appear unrelated, yet they both address the appropriateness of custom printing vs. digital communication. And they both, perhaps, are good starting points for future articles.
There's a new buzzword in printing. It's “multi-channel marketing.” Multi-channel marketers embrace the new digital technologies rather than hide from them. They integrate offset and digital custom printing with social media and other Internet-based modes of communication.
I recently received an interesting (and yet also quite appropriate for the times) request from a client for whom I had just completed the design and art file production for a print book. She asked for a PDF of the book optimized for tablet computers.
A printer I work with sent me a case bound, digital on-demand book printing sample his company had produced. I am impressed.