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Custom Printing: Printing Directly on Kraft Paper Tubes

May 8, 20220Comments

Photo purchased from … www.depositphotos.com A client of mine came to me this week with a question, “Can you print directly on kraft paper tubes?” She is the senior VP of design at a firm that makes, packages, and sells lip balm. She didn’t want to print and affix labels to the cardboard tubes.

Establish a Market Presence Through Online Prints

May 2, 20220Comments

Not many businesses on the planet can survive without online document printing services, especially now that digital marketing has become so important. Digital marketing knowledge is necessary for brands to grow and avoid getting lost among other brands. Marketing also creates a need for digital prints in today's world. One way to establish a strong presence in any market is to use unique designs and prints on corporate business cards.

Tips For Finding The Best Brochure Printing Company

May 2, 20220Comments

We all know that firms employ various techniques to market their enterprises, and brochures are one of the most effective. You can use them to enlighten potential clients about your products and services.

Book Printing: The Effect of Unit Costs vs. Total Costs

April 29, 20222Comments

Photo purchased from … www.depositphotos.com A client of mine recently asked for pricing for her fashion color swatch books: 90 copies vs. 100 copies vs. 115 copies vs. 232 copies. This was to get ballpark pricing. (Her prior run had been 232 copies, so this was the benchmark to which she would compare the other prices.) She planned to open the ordering process to her 4,000 online prospective sales clients and then place the final order through the printer.

Custom Printing: Diagnosing a Color Consistency Problem

April 19, 20220Comments

Photo purchased from … www.depositphotos.com A print consulting client of mine came to me this week with a problem. She had deigned an e-book cover and a poster (for a PowerPoint presentation) for one of her clients, and the background color of the image (shared by both) looked different on her monitor (light blue vs. a rose-tinted blue). So she came to me for help in resolving the issue.

Custom Printing: Saving Money When Buying Printing Services

April 4, 20222Comments

Photo purchased from … www.depositphotos.com At the present moment the state of the economy in general and the supply chain delays in particular are driving up prices. More specifically, for printers and print buyers this is reflected in higher paper prices. However, depending on how you approach your design work and your print purchasing, you may be able to contain these costs.