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Custom Printing: What Print Buyers Look for in Printers

January 27, 20210Comments

Photo purchased from … www.depositphotos.com When it comes to print buying, I know how I choose a printer. What I don’t know is how others approach print buying. So I found it intriguing to read an analysis on www.piworld.com of NAPCO Research’s survey of 200 print buyers or print buying influencers. The article is entitled “Print Buyer Survey Reveals Key Factors Influencing Provider Selection.” Written by Lisa Cross, this article was published on PIWorld’s website on 11/23/20.

Custom Printing: Learning to Look at, and Really See, Typefaces

January 25, 20210Comments

It seems to be a major truth about life that when you pay close attention to something and learn as much as you can about it, you start to see it everywhere. You also start to understand intuitively how it works. I think this is also true about typography for commercial printing, one of the main building blocks of good design. Or, more specifically, becoming fluent in typography will allow you to consciously give a particular voice, or tone, to whatever you design, from logos to posters to brochures to print books.

Custom Printing: How to Approach a New Print Job

January 25, 20210Comments

Seven Mistakes to Avoid When You are Getting a Print Material Done

January 21, 20210Comments

Banners, binders, e-books, envelopes, decal, note cards, placemats, handouts, stickers, calendars and so on, there are many things that you may be looking to get printed. Your motive behind them can be having something personalized, or for your business branding or to create an effective advertising campaign.

Book Printing: But There’s Only One Bleed in the Book

January 20, 20210Comments

To be perfectly fair, my book printing client did know enough to ask me about the potential cost increase for bleeding a halftone off an interior page of the print book she was designing.

Book Printing: Trends in Print Buying (An Anecdote)

January 16, 20210Comments

I’ve been noting the direction the wind has been blowing in my own commercial printing work recently. Granted, this is anecdotal evidence, and it only relates to print books, and only to a few of my clients at that, but I’m finding it instructive.