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About two decades ago I was a custom printing consultant helping a client produce periodicals analyzing the actions of Congress in Washington, DC. It was…
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The picture above says it all. Let’s say you have spent months working on a perfect-bound print book, writing and editing it, maybe taking photos, designing…
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Photographs in your custom printing work are essentially a record of the light you witnessed. You are creating with light, making a specific artistic and/or…
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I know the words may sound overly business-like: “corporate identity package.” Another term for this is your “collection” of print business cards, letterhead, custom envelopes,…
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I would like to begin by saying that there is no right answer to the question I’m about to pose. Rather there is, perhaps, just…
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As you can see from the undifferentiated mass of letters above, one major goal of good typography is to organize type for the reader. How…