A client of mine is printing a 6” x 9” perfect-bound textbook with a press run of 3,000. But this article isn't about her print book. It's about the cartons in which her books will ship.
I am brokering the custom printing for a 272-page, 6” x 9” perfect-bound textbook, printed on 70# opaque text paper with a 12pt UV coated cover. The press run for the print book is 3,000 copies.
As Jean-Baptiste Alphonse Karr once said, “The more things change the more they stay the same.”
In the case of custom printing this definitely holds true. I was amused to see (when I was reading “Key Themes at drupa 2016 Bring Industry 4.0 to the Forefront” by Cary Sherburne, 6/27/16, on WhatTheyThink.com) that “fixed color palette printing” was one of the major trends in commercial printing.
I had two “Aha!” moments recently about the commercial printing field, and I'd like to share them with you because they reflect the current values of popular culture and the commercial media.
My fiancee always has her eye out for exceptional printed samples because I'm always talking about custom printing. She has become a printing aficionado, and I always get a steady stream of new ideas from her.