I was shaving this morning and noticed something intriguing. There were dinosaurs on my shaving cream can.
I wasn't hallucinating. Rather I was noticing the co-branding effort between the the Jurassic World movie “franchise” (no longer just a “movie”) and the shaving cream manufacturer.
Part of being a good print buyer is being a proficient sleuth when it's necessary. When something seems confusing or goes wrong, or when you just can't get the answer you need, it pays to do your own research. Not all responses to your questions, however confident in their tone, will be accurate—no matter how well intentioned.
As a commercial printing broker, I like to be wooed by a new printing vendor. My favorite words to hear: a heartfelt “How can I help you?”
I had lunch with the VP of Operations and the Business Development Manager of a local custom printing shop about a week ago, and since that time I have seen a number of positive signs that have led me to want to work with this vendor. Here's a short list.
I installed a rather unique standee (large format print) today with my fiancee. It's for the new Mission: Impossible Rogue Nation film, and it spins. While doing the installation in the movie theater, I also saw a unique standee for The Good Dinosaur, a flat background wall out of which the silhouette of a dinosaur had been cut. Here are some thoughts on both, and on why I think they are more than just eye catching.
I received a request today to install a series of non-glass clings at a local movie theater. These fit into the category of standees, just as the one-sheets and even the giant beach ball for the movie Rio fit this category. Non-glass clings also require digital large format printing capabilities for their creation, and they employ an interesting base substrate and adhesive.
Sometimes you just don't think, or at least I don't. I am pricing out an extremely short press run of a pocket folder (100 to 250 copies) with a 4-page or 8-page insert for a brokering client. I had mentioned this before in the PIE Blog.