I just received a fourteen panel (seven on each side) marketing brochure that captures the essence of effective design with its graphic “look,” paper choice, and custom printing. I'd like to share with you why I consider this to be such a superior example of marketing design.
Here are a few ideas you may want to consider when designing newsletters, directories, annual reports, or other print products containing multiple images.
Wow. I think I've just seen a major development in marketing. It's called the LCD video book. A colleague of mine came up to me at a party and asked to show it to me. We sat down and as I opened this little book, a 4.3” diagonal screen started to play a promotional video through a crisp little sound system.
A book printing client of mine told me today that she wanted to go with “Printer A,” but unless the printer could lower its price by $2,000, she would have to award the book to “Printer B.” As a commercial printing broker, I had negotiated prices with both printers. Although I trusted both vendors, I knew Printer A would meet the delivery deadline, period. I knew my client's schedule would be tight, and she and I both agreed that Printer A would therefore be the ideal choice. But what to do about the price?
Here are some things to keep in mind while you're designing any custom printing project. It is unbelievably easy to forget them.
Variation in Colors
If you plan to use a color build on a number of pages within signature work, such as a print book, keep in mind that there will be color variation across the press sheet and particularly from press signature to press signature.
In my summer travels to Ocean City, I've been paying close attention to improvements in fabric printing. During numerous trips to clothing stores with my fiancee in search of bathing suits, I have become aware of new developments in garment decoration. Trips to the Ocean City boardwalk have also sparked my interest in fabric printing as I have seen similar improvements in t-shirt printing.