I received three design jobs today from a client of mine. I will be brokering the commercial printing as well as designing the artwork and producing the final, press-ready files. So, as a teaching tool, I'd like to share some of my thoughts as I approached the job today and created the first set of proofs.
I found an interesting article recently in the May/June 2013 issue of GD USA magazine (Graphic Design): “Bridging the Gap Between the Tangible and Digital Worlds,” by Gerry Bonetto.
I've noticed a new trend in the standees I've been installing recently: the use of white ink as a background on clear plastic sheets. And, for that matter, I'm also seeing more use of the acetate sheets themselves as a design element in the standees.
A number of years ago I saw a printed advertisement suspended from the bottom of a fish tank. I thought it was pretty impressive, since I would have expected printed paper left underwater to have become unreadable at best or at worst to have assumed the consistency of wet paste. I made a mental note.
I recently saw a number of stacks of newspapers at the gym I frequent. Being a commercial printing broker, as well as an overall student of custom printing, I grabbed a few samples thinking I would approach their production managers. Perhaps I could get a few new clients.
I just read two articles that provide options for designers in search of page composition and preflighting software. I thought you might find the information useful.