I have to be honest. I want print media to prosper, so I'm pleased when I read about the success of ink or toner on paper.
I recently read a synopsis of a study by Millward Brown, in collaboration with the Centre for Experimental Consumer Psychology at Bangor University, regarding the use of brain scans to judge the effect of physical print media in direct marketing. The article is “Using Neuroscience to Understand the Role of Direct Mail.” It's not new. In fact, the study is more than three years old.
I've been doing some consulting recently, helping a designer prepare photographs for a personal history print book. The photos are quite old, from World War II. This is the designer's first exposure to photo preparation. He is changing careers. Although he is learning the techniques rapidly, this will be a trial by fire due to the work needed. My task is to teach him what he needs to know and oversee the photo manipulation.
Real-life stories about 3D custom printing are beginning to resemble science fiction. They're also beginning to reflect deeper questions about what 3D printing will be good for and in what directions the technology might progress.
In life, challenges seem to come in waves, so I haven't been surprised lately as a number of clients have had problems with photographs to be used in their custom printing jobs.
What does the term "printing" really encompass? What are the boundaries of the word?
I wrote an article over a year ago about a device that dropped water in a pattern from a certain height. You could see an image for a few seconds before the water disappeared. I believe it was a clock, so the image was the changing digital numbers of the time of day.
I want to expand a bit upon my last PIE Blog article regarding preparing photographs for offset and digital custom printing. As I had mentioned, I have been helping a new designer prepare photographs for a personal history print book about World War II.