Here are some things to think about when designing and printing postcards. A print brokering client of mine just ordered some, and as I reviewed the specifications, I thought you might find this list useful as well.
A commercial printing client of mine wants to produce 50 or 100 copies of a 352-page family history book. For those beyond the family who don't want to pay the somewhat expensive unit-cost for such a short press run (approximately $70.00 per copy), my client wants to provide a CD of the book.
Have you ever seen a street vendor offering to take photos of passersby with a large format print of the president? Or maybe a celebrity or movie star?
I may have mentioned this before. I'm brokering the custom printing for a job with problematic photos. They're from World War II. The job is a short-run book, but this is really irrelevant because the information I'm sharing here can be used for any commercial printing job involving photos: a brochure, a book, a calendar, anything.
Here's an idea. Do something unique. Send your clients and vendors a New Year's holiday card instead of a traditional, December-type card. Stand out from the crowd. Make your business memorable.
About twenty years ago I was a graphic designer. Among other jobs I produced for my employer each year, I designed a payment book and an application form. These are decidedly not sexy jobs, but even in the age of the Internet they are essential for some firms.