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Commercial Printing: B&B’s “Look” Hits It Dead Center

I visited a retail clothing store with my fiancée today. I went in because she wanted to see the shop, but I quickly got lost in the way the décor of the store, its wall and floor signage, lighting, wall paint colors, merchandise tags, music, and avant garde employee attire all came together to create a coherent, bold atmosphere. (Let's call the store B&B, to make it somewhat of a hypothetical example of good marketing and design.)

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