I hadn't really looked closely at a comic book since I was a teenager, but the advent of graphic novels piqued my interest, so I did some research into how comic books are printed.
Custom pocket folders are both functional and a good marketing tool. If you've ever received a pocket folder containing a stack of printed samples from a custom printing vendor, you appreciate the way everything stays together in the folder, allowing you to file it for future reference. Conversely, custom pocket folders present an image of the commercial printing provider as aesthetically savvy and technologically astute.
Custom label printing is sexy. No, really. Here are two quotes from LabFax.co.uk (from “Resilience Shown by Label Industry As Positive Signs Predict Growth in 2012-2013”):
I was curious recently as to how plastic and paper bags are printed, since they are everywhere you look. I assumed that the options would be flexography and screen printing, but since I wasn't sure, I did some research. I found the answer interesting, so I wanted to share my findings with you.
Over the last several blogs I have suggested that printed magnets and stationery packages are in fact advertisements or miniature billboards because they reinforce both your name and the quality of your work in the minds of prospective customers.