What is a hologram and what is a lenticular print? How can you distinguish between the two, and when is it appropriate to print one vs. the other?
Depending on what you read, direct mail is either a viable marketing tool when paired with online promotions or it is dying.
Numerous metropolitan newspapers have cut back from printing daily issues to printing three or more issues a week while shifting resources toward their digital operations. This is a fact, and it is the trend due to a year-over-year drop in print advertising and readership. The Times-Picayune published in New Orleans, Louisiana, exemplifies this.
When I started my research into the history and printing of custom playing cards to answer a query by a close friend, I expected to trace their origins to the 15th century Italian Tarot deck, used for centuries for fortune telling and rife with mystical, religious, and astrological symbolism. In fact, what I did find was a much older origin in 9th century China, in the Tang Dynasty.