In the last blog I noted that refrigerator magnets are miniature billboards. I'd say the same thing about business cards. In fact, I feel very strongly that every piece of printed material you produce is an advertisement for your services.
Think of a marketing magnet as a miniature billboard. It's an advertisement, and as the election approaches, this format can give you another viable option for name recognition. In fact, even if you're not producing political signage for candidates, you may find this a useful tool for building brand recognition for your clients—or yourself.
With the presidential election less than two months away, it's definitely the season for political signage. And surprisingly enough, there are multiple options to consider if you need to produce this printed product for a client.
Once in a while as a print buyer or graphic designer you may be asked to produce a 3-ring binder, perhaps for a convention or seminar. How do you communicate your needs to your commercial printing supplier? First, you break the job down into its component parts: the binder, the text pages, the tabs, and the assembly process. I'd suggest that you contact a vendor that focuses on 3-ring binder production since this is a specialty item, and not every printer produces binders.
I recently read an article by TJ Raphael in Folio called “Backstage Ties Print and Digital Together with Redesign.” It got me thinking about those companies that successfully integrate print materials and the Web, at least those I have come across in my own life. I wanted to find examples of companies that embrace print catalogs and magazines, not those in the process of shifting their focus from print to digital.
I recently brokered a calendar printing job for a client of mine. I received my sample copies today and they were breathtaking, so I contacted my client who was not at all happy. A portion of the 200 copies had been damaged in transit.