Let’s face it. Pure and simple, it’s sex appeal. The “Wow” factor. When you see Michael Jordan slam dunk a basketball on a poster hanging the entire length of a building, it takes your breath away. And with large format printing, this is just the beginning.
A dear friend and I recently had a misunderstanding based on the imprecise nature of Internet communications. Fortunately he called me on the phone, we reconnected, and everything was good. We had both been trying to be respectful and kind through our emails, but the inability of email to reflect tone and nuance of speech had hindered our communications.
Online Printing Services
A few weeks ago I wrote a blog entry about a client of mine whose online book printer had transposed the number of hardcover copies and the number of softcover copies of a book he was producing for her. I just learned the outcome, and I wanted to share this with you.We've been discussing thicker paper in the PIE Blog recently, how to buy paper for catalog printing that will feel substantial between the fingers of an avid reader. But there are equally important reasons, in some cases, to specify very thin paper when requesting bids from catalog printing companies.
Like anyone else, printing companies make mistakes. After all, custom printing is a process with multiple steps. It is not a commodity.
One of my clients needed a custom book printer. This husband and wife team produces paperback fiction and poetry books with high quality paper, French flaps (the flaps that fold back in so the book looks like it has a dust jacket), and deckled edges. (Also known as a “rough front” trim, this provides an uneven face margin to help the reader grasp the pages when turning them.)