Choosing the right paper for a custom book printing project is a subjective and important decision. It can also have financial consequences, since the cost of paper can be upwards of 30 to 40 percent of the cost of a custom printing job.
A client recently asked me about CD duplication. He also wanted 4-color printed sleeves for the CD's. I contacted a few of the business printing vendors I work with regularly. Perhaps you can learn from the following synopsis of my experience.
- Here is a case study meant to encourage you to buy the number of brochures or books or any other custom printing job that you actually need, rather than underestimating the press run. I always tell clients that it's cheaper to throw away some copies from a brochure printing run, or a book printing run, than to have the printing company produce too few copies and go back on press.
At some point in your graphic design or print buying career, you may need to print on corrugated board. It will be easier for you to choose an online printing service to print such a job if you understand your options and the custom printing technologies involved.
Online printing services can leverage their specialized knowledge of bookbinding to give your next perfect-bound job added flair. A specialized binding treatment called “French folds” can improve the appearance of an on demand book printing job, a traditional offset book printing job, a magazine, or a catalog printing job. Here’s some information you might find interesting.
Whether you’re buying catalog printing, brochure printing, or book printing services from your digital printing company, the more specific you can be about your paper needs, the more easily your supplier can meet your expectations. Whether consciously or unconsciously, paper choices strongly affect your reader. Here’s a case study that illustrates some issues in communicating paper choices.