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Keep in Close Touch with Your Printer’s Customer Service Representative During All Aspects of Your Print Job

The following is a true story used to illustrate the importance of regular contact with your printer's CSR (customer service representative). This particular incident is an especially pertinent object lesson if you are working with magazine printers (magazine printers), catalog printers (catalog printers), or book printing and publishing companies (book printers). In all three cases, you may be adding an additional vendor to the mix, a mailshop separate from (but under the direction of) your printing company.

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