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3 Benefits of Using Professional Flyer Printing Services for Advertisement

A consistent goal of every business is to target potential customers with the right marketing strategy and increase sales. An effective marketing tool with the proper information about your products and services has the ability to increase the customer base. Flyers are one of the effective advertising tools for business. Flyers are a low cost promotional material that reaches the doorstep of customer with the essential information of products and services. Regardless of any event or occasion that your business is organizing or introducing products, flyers are the primary need of the situation to pass on the information to customers in a less time. To ensure flyers make the best first impression on customers, it is important to choose professional flyer printing services.

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Commercial Printing: Manipulating Color Value for the Best Effect

Photo purchased from … www.depositphotos.com I recently discovered an exceptional commercial printing textbook that focuses exclusively on color. Needless to say, my fiancee and I found it at our favorite thrift store. The print book is entitled Understanding Color: An Introduction for Designers, and it was written by Linda Holtzschue. It’s accessible and comprehensive. If you can get a copy online, it’s worth it.

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Book Printing: Two More Paper Specifications to Know

Photo purchased from … www.depositphotos.com A single print book started my education in commercial printing (Getting It Printed by Mark Beach and Eric Kenly). If you read this book you will learn far more than you thought possible about paper—everything from the difference between whiteness and brightness to how paper is made to the difference between long- and short-grain paper stocks. It may make your head hurt, but it will vastly improve your design skills and print negotiating skills. It did for me. This used to be an area in which my knowledge was lacking.

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Custom Printing: Trade Printers and Printing Brokers

Photo purchased from … www.depositphotos.com Among my other gigs (writer, graphic designer, art teacher), I am a commercial printing broker. I find the printer with the most appropriate skills and equipment for a particular client’s job. Unlike a printing sales rep for an individual company, I have access to printers across the country. Many of them I worked with when I was a production manager/art director in a local educational foundation. I have been doing this for 20 years (of my 44 years in printing and publications).

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Custom Printing: Gatefolds and Inserts (Perfect Binding vs. Saddle Stitching)

Photo purchased from … www.depositphotos.com I was looking through the art books in the thrift store yesterday and saw a perfect-bound print book with a few gatefold pull-outs in various places scattered throughout the text. Since I’m more familiar with gatefolds in saddle-stitched magazines (such as the Playboy magazines I saw in the ‘70s), I had to think for a while about just what prevented the gatefolds in the art books from being easily pulled out.

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Book Printing: Choosing Sheetfed Offset or Web Offset

Photo purchased from … www.depositphotos.com I mentioned in a prior PIE Blog article that a print brokering client of mine (a husband-and-wife publishing team) needed a shorter schedule for one of their books. This client’s publishing house has hard deadlines for final book delivery. If a printer misses a deadline for delivery to the print book distributor, my client’s books get rejected. Ouch.

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