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How to Choose the Best Company for Binder Printing

  Binder printing gets its name from the way in which individual sheets of books or notes are fastened together. All print pieces remain flat as a result of the binding process. It is instrumental to make any book completely functional. However, not every company that prints the book necessarily has the best facilities to bind it as well. The type of paper being used for binding is also dependent on the kind of printing project.

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Three Tricks to Run Your Marketing Campaign with Flyers

Even in this digitally driven world, the significance of traditional marketing materials hasn’t vanished yet. It still plays a crucial role in any business marketing campaign. And, speaking of traditional marketing materials, there’s no way people can deny the role of flyers. After all, they work in the best possible way when it comes to creating a business marketing campaign. A lot of people are unable to yield the advantages of these flyers as they’re unaware of their usage. So, even after they use high-quality printed flyers, their marketing campaign does not provide the required benefits. There are a lot of factors that need to be considered while printing a flyer. This includes the images, typography, strategy distribution, and whatnot. So, let’s explore the best tricks to create a successful business marketing campaign with flyers,

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Custom Printing: The Nuances of Designing with Type

Photo purchased from … www.depositphotos.com In the 45 years I’ve been in the business of commercial printing, I have grown to love the nuances of type. Many years ago I read about a designer who worked well into the night cutting up and repositioning individual letters with a razor blade. (Everything was done by hand back then. The Macintosh did not make desktop publishing a reality until 1987.) The designer was crafting a logo, and nestling the letterforms closely into one another (which is known as kerning). At the time I couldn’t understand the care and affection he seemed to shower on these pieces of waxed typesetting paper (wax was the adhesive we used). Now I understand completely.

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Custom Printing: Consistent Branding via Web-to-Print

Purchased from … www.depositphotos.com I read an article this week that combines much of what is new out there in commercial printing: web-to-print, digital printing, VDP (variable data printing), and the concepts of branding, brand consistency, and brand loyalty. I had to take a breath. This amalgam of words and phrases can mean the difference between a company’s being at the top of their client’s awareness or being invisible. All together these concepts and technologies embrace art, psychology, custom printing, and computer science.

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