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When I first read the article “Fully integrated circuits printed directly onto fabric” (https://phys.org, 11/08/2017), all I could think about was growing up watching James Bond. I have begun to wrap my brain around 3D printing, knowing that some people are already printing food and body parts with a greater or lesser degree of success. I also know that the definition of custom printing has expanded way beyond the realm of ink on paper or even digital toner on paper.

As with any other commercial printing technology, there’s more to fabric printing than the online promotional and technical material would suggest. This is not a bad thing. It just requires study. I’ve been working with a “fashionista” recently, who is expanding her color offerings from a color print book to clothing. (Her initial product is a book of color chips bound with a screw-and-post assembly that resembles a PMS color swatch book. However, instead of choosing colors for graphic design projects, it helps you choose appropriate fashion colors based on your complexion.)

I have a client who for the past three or four years has been producing and reprinting small color print books for fashion. I have written about her before in this blog. She is a “fashionista.”