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Commercial Printing: When Print Jobs Go South

Sometimes things just seem to go South from the beginning. A print brokering client of mine is producing a large textbook. But it really could be any project, from a magazine to a catalog to a brochure. Printers have a series of written or unwritten rules that allow for a seamless hand-off of accurate art files; smooth proofing; and a printing, finishing, and delivery process that drops the printed product at the client's doorstep, warehouse, or fulfillment center on time.

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