I just learned something revolutionary today. You don't always have to make your signatures four or eight pages when you're producing a print book.
I've always been interested in the stock market. It seems that when you identify a successful company, not only the financials and stock price but even the building design and marketing collateral scream quality. I include both Chipotle and Whole Foods Market in this category, probably because they're local and I eat there. To me they are real, not just numbers on a computer screen.
I have never been one to take “no” for an answer. Regarding a recent print brokering job of a custom pocket folder containing a brochure insert, I thought it would be economical to print a long run of the pocket folder and short, digital runs of the interior brochure to allow for easy content updates.
I was overjoyed to receive a phone call from a reader yesterday. My fiancee and I were driving to our art therapy class with our autistic students when my cell phone rang.
Both debossing and embossing bring an added dimension to offset commercial printing—literally—because they add depth to what otherwise is a flat piece of paper. This alone can give your design piece a most tactile quality, as well as a visual boost.
A dear friend of mine from college designs print books. She used to be an editor. Now she both edits and designs textbooks and annual reports for government organizations and NGOs (non-government organizations). She's a great designer, self-taught, so sometimes she will run a book design past me asking for advice.