A client relationship is a precious and fragile thing. It deserves care and nurtutring. Then again, so is a vendor relationship.
I'm seeing a change in the malls and retail shops. Mind you, I seldom buy things in malls, so I have—perhaps—a more objective view than many other people. What I'm seeing is the more creative use of large format print signage.
I just received a catalog from a trade show and marketing display printer, and it has given me a number of new ideas for large format print jobs. Here are some options you might want to consider:
Presentation sells. It's as simple as that. If you went to a thrift store, and a sales clerk dumped out a box of miscellaneous used goods and a selection of diamonds, you'd probably assume the diamonds were costume jewelry.
Readability is essential in design for commercial printing. If your reader cannot make out the words, or even if the design slows down the reader's comprehension, you have lost your audience. Particularly now. Reader's attention spans are getting shorter, not longer.