I just read an interesting article on the future of print books and eBooks. It is called, “Is it the end of the road for eBooks?” (Rajiv Makhni, Hindustan Times, October 03, 2015).
My fiancee and I were at an open air mall the other day. I can't remember why, but I do remember that she commented on a sign for an all-night, store-front medical building. It was unreadable, she said.
In a world that is increasingly digital, it's comforting to see that some things will still live on: say, printed photos, for instance.
I just read an article about a commercial printing firm (a printing broker, actually) that specializes in photo books and that has just expanded into digital yearbooks. It's called Picaboo, and I just read about it in an article by John Lippman entitled “Picaboo, I See a New ... Yearbook.” (Valley News, September 20, 2015). This Redwood City, California, vendor, as quoted in the article, notes:
They say a picture is worth a thousand words, and based on my research, I think that's because the brain can process images more quickly than text. Images, the brain processes all at once, while text enters awareness in a linear fashion.
As a printing broker, I've been providing book printing services for one particular client for about a decade. I've always taken the print book to the same shop because this printer has done such a good job for such a reasonable price. (Although periodically I have gotten multiple bids to prove this to my client.)
Although I myself don't drink beer, if I did I'd probably want to check out Bud Light due to their cool, variable-data advertising campaign.